Small and medium-sized companies and digital marketing agencies must meet and maintain all of the same data privacy requirements that enterprise companies do, just with fewer resources. So, saving time and streamlining work for your campaigns is extra valuable.
As user privacy expectations continue to evolve, Google has recently updated its data privacy and consent requirements in Europe, the UK, and Switzerland, and is facilitating easier adoption of Google consent mode to help meet these requirements. Consent management platforms (CMPs) that are certified by Google, like the Usercentrics CMPs, can now be implemented right from the Google Ads, Analytics, or Tag Manager interface.
Digital marketers in EU markets can now take steps to ensure they can continue targeting ads, measuring conversions, and generating revenue while meeting Google’s European Union user consent policy.
Collect and signal user consent to meet Google’s requirements and prepare for the era of privacy-led marketing. Respect user consent preferences while continuing to use Google services for your marketing operations. Continue the success of your measurement, ad personalization, and retargeting features for your campaigns.
Usercentrics CMP implementation in the Google tag UI
Google consent mode should be used with a CMP to signal user consent information to Google services. All of the Usercentrics CMPs are certified to meet the necessary requirements by Google: web and mobile, and CookiebotTM Web CMP.
Now you can create your Usercentrics account, set up your consent banner, and enable Google consent mode v2. All in one place in just a few clicks.
What setup happens in the Google tag UI?
When you are logged into your Google Ads, Analytics, or Tag Manager account and click to set up the Usercentrics CMP, this is what happens:
- Usercentrics account setup
- Creation of your CMP banner configuration
- Google Ads and Google Analytics selected and added to the consent banner as data processing service per default
- script tag retrieval — Google pushes the Usercentrics CMP scripts to your website via Google Tag Manager or Google tag (gtag.js)
What setup happens in the Usercentrics Admin Interface?
Once you’ve completed most of the setup in your Google Ads, Analytics, or Tag Manager account, this is what you will finish up in your Usercentrics account using the Admin Interface:
- Customization of your consent banner design and content
- Addition of tracking services to your CMP (Google Ads and Google Analytics are added automatically)
Find all the instructions for the Usercentrics CMP setup in your Google Ads, Analytics, or Tag Manager account here.
“It’s now easier and more seamless than ever for SMEs to meet Google’s requirements and limit disruption to their digital marketing operations.” – Eike Paulat, Director of Product at Usercentrics
Benefits of Usercentrics CMP for Google customers
In addition to being Google-certified, Usercentrics Web and App CMPs have integrated the latest version of Google consent mode and the TCF v2.2. Usercentrics CMP also provides marketers with the following benefits for great user experience and streamlined consent management for a better privacy experience and optimizing campaigns:
- 2,200+ legal templates for reliable legal expertise that saves time and resources
- geolocation rules to display relevant banners to visitors in specific locations around the world
- banner auto-translation for 60 languages for clarity and personalized user experience
- extensive customization options to fully match your design and branding
- in-depth analytics and A/B testing for opt-in rate optimization
- cross-platform and cross-device functionality with web and app versions
